California’s Delete Act and DROP: What Lead Sellers Need to Know
California keeps passing privacy laws because personal data has become a business asset that moves far beyond the company that originally collected it. Previous regulations mostly focused on transparency and choice. Companies had to explain what they collected, give people a way to opt out, and respect those requests when they came in. The Delete Act takes a different approach to privacy. Instead of putting the burden on individuals to track down every company that might have their data, it creates a single way to remove that data from the resale market altogether.